“Law and Marketing are both like the game of chess: you must be looking at least 3-6 moves ahead of where you are to win.”
Marketing and Law – Like most professional services, marketing is the necessary evil in your business. Until recent years, word-of-mouth referrals were the #1 marketing strategy and accounted for more than 90% of all business in most firms.
However, with the onset of the internet replacing Yellow Pages and many firms keeping referrals in-house, figuring out a marketing plan that works is no longer an option, it is required.
That’s where LawMAX Marketing can help.
Your online presence includes everything that shows up in a search for you. Think about it:
Your best friend just told you to call Dave because he’s heard great things about what he can do and he’s a cool guy. So, during the conversation, you get on your phone and look him up.
But what you find is very little. However, there are a few “less than stellar” reviews stating that Dave is self-serving and didn’t do his job.
Statistics show that you are more likely to believe the social proof you find online than your friend’s advice.
And that’s not all: there are many components to your online presence that matter in that search:
What else showed up in that search?
Is your website very good? Is it clearly yours?
Other items that usually have an impact on your online presence include:
- Your website – and YOU on your website
- Social media
- Blog posts – on your site and on other sites
- Industry sites (like Avvo, Lawyers.com, etc)
- Review sites like Yelp, Facebook Reviews, Google
- Site listings like YP.com (the latest version of the phone book)
- The quality of your content online – This includes content on your website, in articles, blog posts, social media and even your short profile descriptions on various listings.
- Is the content optimized for the search engines?
- Is the content easy to read for your customers?
- Is the content what your customers are seeking?
Yes, all of these matter to your online presence and will impact your ability to turn an offline referral to a client.
From on-site CLE training to online review development & management to social media to strategic planning, we have your back!
On-site Continuing Education – earn CLE credits in the comfort of your own firm.
Outsource your In-house Marketing – Be the lawyer you are great at and let us worry about your marketing.
Strategic Consulting and Assessments – Understand exactly where you are at in business, steps you need to do and where the greatest opportunity is for your business.
Interested in learning how LawMax Marketing can help you and your firm? Call us now. (801) 783-3500
“The chess-board is the world; the pieces are the phenomena of the universe; the rules of the game are what we call the laws of Nature. The player on the other side is hidden from us. We know that his play is always fair, and patient. But also we know, to our cost, that he never overlooks a mistake, or makes the smallest allowance for ignorance.”
― Thomas Henry Huxley