If you own a business it is likely you have a business Facebook Page. There are several advantages to maintaining a Facebook page specifically for your business rather than using your personal page for both. We’ve collected some top reasons why maintaining a page is worth your time as an effective way to reach your audience.
1. Free Marketing
Utilizing Facebook is a free way to market your business. Pay to boost your views when doing a launch, showing off new material, or increasing views on your content, but otherwise talk to your audience for free — if your content is good enough, your audience will pass it around for you, increasing your reach even more. It is possibly the cheapest way available ofgetting yourself out in front of a big audience quickly.
2. Reach your Market
Facebook makes it easy reach your demographic and psychographic market. Use the information they have to your advantage and provide content that speaks to your prospects.
Boost your effectiveness by giving your audience something to come back for. Answer their questions. Feed their curiosity. Tickle their sense of humor. Link to articles, provide insight, and do something that will make them want more of you.
3. Increase your Reach
Over 70% of searches are now done from mobile devices. Currently, the second most popular search engine for businesses from mobile is Facebook.
Facebook publishes those results from the business pages it has available. If you don’t have a business page, you won’t be shown in those results. A Facebook business page will put you where your customers need you–the most effective marketing tool there is.
4. Build your Reputation
A Facebook business page helps your customers to know, like, and trust you. There isn’t much of a relationship without that. By providing good solid information to your audience, you get a chance to really enlist your customers’ loyalty and evangelism.
5. Track your Analytics
Another advantage of a Facebook business page is excellent analytics. According to Google and other sources, like CrazyEgg, Google analytics are becoming more sketchy, making accurate numbers increasingly important. Facebook has a reach that certainly gives a broad enough basis for great analysis.
Facebook business pages give you access to loads of information that can help you target your audience, increase your search results, and track your analytics for essentially free.
Building a business page is also a great way to include what your company is about, your mission, business hours, and location in a format that customers can quickly reference.