Importance of Reputation
As a lawyer, you put in the time. You went to school, college, and then law school to become a lawyer. You probably took out some student loans and spent years paying them off. You work long hours and you have to live by the rule of law. You are held to a higher standard than your average working class citizen. Yet lawyers have the reputation of being untrustworthy. However, at some point in time, everyone will need a lawyer. Your good reputation online will ensure that you are seen as the exception to the rule.
You can sit back and continue to grow your business by word of mouth, but this will not grow your business to the levels that you desire. We now live in a virtual world where society depends on the internet to answer all their questions. These questions include which lawyer they should hire. The answer lies in the online reputation that each lawyer has based on reviews.
You cannot fake reviews for your business and you must be careful not to insinuate your influence to gather reviews. What you can do is encourage your clients to post a review on your behalf. Many businesses believe that as long as they don’t have bad reviews, they don’t need to worry about posting their good reviews. This is a mistake.
Look at the internet as a large bowl. If you have a large amount of good reviews posted, then the one bad review that you get, and you will probably get one at some point in time, will get lost in the swarm of good reviews. Gathering legitimate good reviews will inoculate you from the devastating effect of a bad review. But if you have all your good reviews in a drawer in your office and one person does not get the results that they wanted, you may find yourself in a position where only the bad review is seen.
Society is looking more closely at the businesses that they interact with, and they look online for the most accurate portrayal of every business’ reputation. Now is the time to take your online reputation seriously and build the best reputation on the internet. For more information, contact us at LawMAXmarketing.com.