Having a Facebook page for your business comes with many advantages, but creating and maintaining an effective business page can be a struggle. There are disadvantages to Facebook business pages that should be recognized and addressed. We have outlined a few road bumps that come along with Facebook business pages.
1. Creating an Audience
Creating an audience for a new business profile can be difficult. Without the followers, you don’t get the analytics. If you are unable to grow your audience to followers beyond your immediate family and offline friends, you won’t get numbers that you can actually use to better affect your business decisions.
2. Reaching your Audience
Increasing audience reach for each of your posts is also a difficult thing to do. Once you have posted on a business page, there is no guarantee that it will show up in your followers’ feeds. To increase reach, it is up to your followers to like, share, and comment on your content.
3. Competitive Advertising
According to Chron.com, advertising on Facebook can be competitive. You can either pay cost per click (CPC) or cost per impression (CPM). Facebook recommends you bid as high as possible. If other businesses bid more, it is likely their ad will be shown, putting you at a disadvantage.
4. Time Consuming
Maintaining an active business page can be costly and expensive. In order to remain relevant it is important to post consistently. Managing social media can be a full time job, which some companies do not have the resources for.
If you are using Facebook for business at all (and if you are in business you need to be using Facebook), you should have a Facebook business page. Your business page may not capture the largest audience to begin with, but by populating your page with good, informative, interesting content, and recognizing some of the struggles that come with new pages, you will start increasing your audience.