In our previous blog, “The Power of Google” we discussed the importance of Googling yourself to know what is happening with your business online, and the importance of maintaining a good online presence.
Through this series, we are highlighting five steps to help you clean up your online reputation. The next step is fairly obvious.
Click through the links!
Once you have searched for yourself, then you need to dive in (much like a prospect would). Click through the links to see what is being said about you, claim yourself, and update your information. It is important that your messaging and content is consistent and correct.
Online listing sites pull your information from databases based on your industry, which creates profiles on your behalf, without your knowledge or permission. Often this information is old and incorrect. Be sure to get it updated!
Review sites allow anyone to post about you and your business, again without your permission or knowledge. Make sure that you are aware of these reviews. We will discuss reviews more in upcoming blog posts.
Of course, you will want to update your information on these sites. More about this shortly!
After you have claimed your listings and discovered what is being said online, it is important to have a clear website. In our next blog, we will cover how your website is an important part of your online reputation.