According to Corey Saban, contributing author to Attorney At Law Magazine, video marketing is the new trend to engage your prospects.
Here are some of the fun facts he shares:
The percentage of Internet users who took some action after watching an online video ad. Videos drive people to take action. There’s no better way to set your firm apart from your competition than by using video to help prospective clients understand their issue.
Your website is 50 times more likely to appear on the first page of Google’s search results if it includes video. It’s not enough to have a great website. That alone won’t necessarily land you on page one of Google. You need a great website with video.
The percentage of Internet users who watch a business related video on YouTube at least once a week. People aren’t just watching videos for personal reasons. Business-to-business videos help business owners make purchasing decisions.
The percentage of senior executives who would rather watch a video than read text. Again, B2B commerce also happens on video. This can’t be overstated. Corporate law firms should be embracing video to the same degree as solos and small firms.
That’s how much more likely a website visitor is to buy a product or service after watching an online video. Why would you not do something that almost doubles the chance that someone will buy your product or service? That’s what video does.
The article is a must read as it is packed with great statistics about video marketing and your prospects.
But this article, and most information online about using videos to market a business, begs the questions:
What do I say?
Does it need to be professional?
How much do I have to spend?
Here are the quick answers, because if it’s not simple, it probably won’t happen, right?
What do I say in my videos?
Here are two steps for creating effective video scripts:
- Jot down the top 5 questions you get asked by prospective clients
- Simple start each video with: “I get asked this question a lot – xxxx? Here is what I say…”
Remember to keep your video to under 2 minutes.
Does my video need to be professional?
Yes and no. It needs to be a reflection of your professionalism. So look like a lawyer and act like a lawyer. But it does not need to be produced by a professional video production company. Your camera on your computer or your smart phone on a tripod will often do the trick! Between iMovie and Windows Movie Maker, you can easily edit and get your video published live. Even YouTube now has their own online editing.
How much do I need to spend on creating videos?
Nothing. Between your phone or computer to shoot the video, YouTube to edit the video and Google Hangouts to publish the video, you can take this strategy from idea to increased SEO for you and your business in less than 30 minutes.
And yes, it is really that simple.