Client reviews and peer endorsements are the most important information on your Avvo profile. When potential clients are searching for a quality lawyer, the first thing they want to know is what others are saying about you..
It is recommended to have 10-12 client reviews. These can come from past, present, and sometimes potential clients who have received a consultation. Peer endorsements are best accrued over time, a good number to aim for is one a month. If you don’t currently have any, start asking around!
Positive reviews will not increase your Avvo rating, but it will help maintain a positive image. Negative reviews are never good, but as long as they are less than 10% of all your reviews they will not be too impactful. No one expects you to get 100% on client reviews.
Client reviews are looked over by an Avvo moderator before they are posted to ensure it meets the site’s community guidelines. A good review should be a detailed personal experience to help readers make an informed decision.
When you request endorsements, remind the peer of the working relationship you have established and what it entails to help them give you a more valid review. Prompting peers reminds them what the relationship was based on.
When endorsing a peer, be as detailed as possible and always share good information. Never just state “I endorse this lawyer.” This is a common, overused, and essentially useless endorsement.
We have covered the importance of taking responsibility for your online reputation in our article, You Are Liable for Your Online Reputation. Maintaining a good image online and having credible online reviews can drastically increase your clients.
If you have achieved a 10.0 profile, quality client reviews and peer endorsements have a chance of gaining clients over profiles with none, or lesser reviews. Having a complete Avvo profile with quality reviews will increase your overall rating, landing you at the top of Avvo’s search pages, increasing your client base and bottom line!